Lesson Objectives


A*-C - Examine the factors involved in product selection for a small business
A*-E - Explain the importance of product decision to a small business


Starter - Complete the wordsearch

Complimentary, promotion, extending, marketing, decision, audience, altering, product, related, fashion, appeal, price, place
Screen Shot 2016-10-12 at 16.41.22.png
Screen Shot 2016-10-12 at 16.41.22.png



Activity

Woodham Bouncers are looking to expand their business. They have 2 bouncy castles for hire a 12 x 12 party themed and a 17 x 15 castle with a slide and removable artwork of Peppa Pig or Fireman sam. They aim for an audience of 4 to 10 year olds.

fs.png
fs.png
party.png
party.png
pp.png
pp.png




List factors should we consider when we look to extend the product range? (discuss with a neighbour)







Task

In groups of 3 complete this mindmap to include the existing product and ideas for new product
Screen Shot 2016-10-12 at 16.21.18.png
Screen Shot 2016-10-12 at 16.21.18.png


Exam Style Question (6 marks)

Make a recommendation to Woodham Bouncers explaining what they should consider when buying 2 new castles, conclude with your recommendation for castles to purchase



































Plenary

Look at how a major brand works with their existing product to promote flagging sales


What would you say are the most important factors of the Marketing Mix? Why?