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=Business & Communication Systems=

Objectives

 * Know how to create a brand identity
 * Understand the importance of this for any business
 * Be able to create a logo for a small business

Starter
Working in pairs take a look at the images in the collage and see how Tesco have used their corporate brand to signify their identity. Why do you think they don't always use their logo?



Task
You are going to start a new business to promote Canvey Island Club - the concept is to provide local kids with a variety of different classes and activities they can attend. From sports sessions, through exercise classes and skills such as dj'ing.

Who is your target market? What do they like?

Create a name for your business and start looking for logo ideas online.

What colour scheme will you have?

Use Word to create some basic ideas of what your audience will like, what colours you will use and any shapes or images you want in your logo.

Plenary
Look at each others ideas - give your friends feedback - tell them what you like or how to improve their ideas.