Business+-+Product

** Lesson Objectives **
A*-C - Examine the factors involved in product selection for a small business A*-E - Explain the importance of product decision to a small business

** Starter - Complete the wordsearch **
Complimentary, promotion, extending, marketing, decision, audience, altering, product, related, fashion, appeal, price, place

** Activity **
Woodham Bouncers are looking to expand their business. They have 2 bouncy castles for hire a 12 x 12 party themed and a 17 x 15 castle with a slide and removable artwork of Peppa Pig or Fireman sam. They aim for an audience of 4 to 10 year olds.



List factors should we consider when we look to extend the product range? (discuss with a neighbour)

Task
In groups of 3 complete this mindmap to include the existing product and ideas for new product

Exam Style Question (6 marks)
Make a recommendation to Woodham Bouncers explaining what they should consider when buying 2 new castles, conclude with your recommendation for castles to purchase

Plenary
Look at how a major brand works with their existing product to promote flagging sales

media type="youtube" key="hkIopr35e7Y" width="560" height="315" What would you say are the most important factors of the Marketing Mix? Why?