Recap

=Day 2 - Marketing Day - Recap=

Icebreaker Web Design Interview Skills Recap Corporate Identity Logo making At the end of the day yesterday you were working on your business plans. Checking your Wiki's last night I could see that you needed to finish this. Set up a new page on your Wiki for your business plan and as a group complete the tasks below. Set up a new page on your wiki for your business plan.

‍ Vision
Between your write a paragraph explaining your company vision. Outline what you hope to achieve for yourselves and your company.

‍ Mission
What is your company mission - make a one sentance statement about your companies mission. What are your companies values.

‍ USP
Unique Selling Point - what is the one thing that makes YOUR business unique - different from the others. You will use this in your marketing

‍ SWOT Analysis

 * **S**trengths
 * **W**eaknesses
 * **O**pportunities
 * **T**hreats

Strengths and weaknesses are internal factors and affect the present (what are you good at, what do you struggle with?) Opportunities and threats are external factors and may change over time (is there a gap in the market, what are your competition doing?)

Set up a mindmeister account and complete a SWOT analysis as a team.

When completed embed this into your business plan page on your wiki.

Icebreaker Web Design Interview Skills Recap Corporate Identity Logo making