Year+9+Brand

=Branding & Corporate Identity=

Objectives
Know the importance of branding Understand how branding is used to project corporate identity Be able to create a new logo for the school

Starter
Take the logo quiz below - how many can you identify?

Activity
Read the article about the BBC logo - think about how and why it has changed over the years. []

Task
Create a NEW logo for the school - your logo should reflect that this is
 * A NEW school
 * 21st Century learning environment
 * Striving to be the best

You can work in pairs or groups to create your logo - start by brainstorming ideas and then sketch your logo design on paper.

Task
Create a poster to sell the new school to year 6 pupils - incorporate your logo

Plenary
Walk around the room and look at everyone elses logo - give them feedback on what works and what doesn't work so well.